情色空间

RESEARCH BRIEF - Companies with higher corporate citizenship scores invest more efficiently, are more innovative, and improve their financial performance and value.

RESEARCH BRIEF -In emerging economies, multinational companies鈥� use of strategic corporate citizenship鈥攅specially when ensuring high visibility among stakeholders鈥攊ncreases economic value by improving local reputation.

RESEARCH BRIEF - Consumers who make a cause marketing purchase are more likely to experience a 鈥渨arm glow鈥� which enables indulgent behavior.

RESEARCH BRIEF - During periods of economic downturn, companies tend to increase their corporate social responsibility (CSR) communications, integrate these messages into existing marketing communications, and emphasize how consumers as individuals benefit from corporate citizenship efforts.

RESEARCH BRIEF - In advertisements for socially and environmentally conscious products, strategic messaging and presentation鈥攕uch as message framing and the ad鈥檚 color鈥攃an enhance consumers鈥� intent to purchase.

RESEARCH BRIEF - Board-level gender diversity contributes to a virtuous cycle of firm performance.

RESEARCH BRIEF - Researchers overwhelmingly found that social performance positively influences corporate financial performance.

RESEARCH BRIEF - Companies with superior CSR performance are especially likely to be rewarded by banks with lower loan costs in countries with national cultural values that promote social equality and harmony between natural and social environments.

RESEARCH BRIEF - Companies that engage in economic, environmental, and cultural activities see an increase in consumers鈥� positive associations with their brands. Brand image is positively related to customer satisfaction, trust, and loyalty.

RESEARCH BRIEF - CSR messaging that includes storytelling can enhance consumers鈥� perceptions of the impact, alignment, and commitment of a company鈥檚 corporate citizenship, while fact-based, non-narrative CSR messaging can increase purchase and advocacy intent.

RESEARCH BRIEF - When a company and its supply chain partner are aligned on corporate citizenship, managers perceive better performance in supply chain relationships.

RESEARCH BRIEF - Increased representation of women on a board can affect a company鈥檚 financial bottom line positively through improved CSR performance, and this impact is stronger for innovative companies.