Companies with strong cost leadership and differentiation are likely leaving value on the table if they don鈥檛 invest in CSR
RESEARCH BRIEF - Much has been written about the relationship between corporate social performance (CSP) and corporate financial performance (CFP). Companies with higher levels of cost-leadership (lower cost operations) and product differentiation are more capable of synergizing the value-added and value creation associated with their CSR projects to enhance firm financial performance.
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