Fulton Hall 560B
Email: donggwan.kim@bc.edu
Quantitative Marketing; Consumer Finance; Economics of Information; and Advertising.
Donggwan Kim is an Assistant Professor of Marketing at the Boston College Carroll School of Management. His research explores the impact of advertising on consumer financial decisions and election outcomes, utilizing econometric analysis, machine learning techniques, and lab experiments. He holds a Ph.D. from Washington University in St. Louis.